Why do Rural based companies need a website
Most rural companies and organisations will rely on their custom from a combination of a local audience and referrals from satisfied customers, but how do they reach out and grow the business? Well, one of the easiest and most economical ways is with a website.
Think about it, how often do we reach for our mobiles and tablets to look something up? It’s well documented that over 70% of consumers will research their requirements on the internet, most likely they will use a search engine such as google to find what they are looking for. If you don’t have a website those potential consumers won’t find you and will go elsewhere because it’s likely your competitors do.
Relying on Social Media platforms?
Some businesses rely on Social Media such as Facebook , Instagram and Twitter as means of promoting their products or services, it’s called digital sharecropping, and it means you’re building your business on someone else’s land (Great article here) Ok its free and easy to set up, but in essence you don’t have control. What if the social media platform changes direction, users lose interest, or more serious as of late becomes toxic.
The internet is rapidly evolving and things change, but if you have your own website you have complete control of the direction, narrative and influence. Use social media platforms as a marketing tool, to spread your message but linking back to your website, your content.